The West African Power Industry Convention conference and exhibition 2010 media partnership

Being an event of both national and international repute, WAPIC attracts key stakeholders from the region’s power sector. This makes the event an excellent podium for strategic campaigning to a dynamic niche market. As a media partner, your organisation will be acknowledged as such on various event collateral and promotional items (subject to confirmation being received prior to production of the item).

Acknowledgement includes your logo listed in the media partner section on the following:

• Event brochure
• Official event website
• All electronic promotions
• Event show guide
• Prominent placement of logo on partner’s signage boards at the event

Value proposition for The West African Power Industry Convention 2010

The West African Power Industry Convention 2010 wants its media partner to promote the event on the national and regional scale with a series of press releases, advertisements, announcements (before, during and after the event), editorial, and advertising information to be disseminated about the event to all subscribers or members.

The advertising strategy includes three forms of media as follows:

Print

Press releases
Advertisements (FPFC)
Reports about the event over the two days
Excerpts from the various sessions

Web

Press releases
Banners
Links to the website
Pop-ups/page peels

Channel

Advertisements
Coverage of the full event and telecast
Banner of the event

Organisations who partner with the West African Power Industry Convention 2010 as a media partner by 31 March, 2010 will be included in all of the initial creative campaigning about the event. Those who contact us after 31 March, 2010 will be added to the campaign.